Musician Pharell Williams has recently launched the “Raw for the Oceans” product line for the clothes brand G-Star Raw. The idea is to produce clothes made out of recycled ocean plastic, which is broken down into yarn. This is the result of a collaboration with the textile brand Bionic Yarn, which specializes in textiles made from recycled materials.
The brand hopes that this will raise awareness about ocean plastic pollution, which is one of the most serious ecological concerns today. In fact, the size of the Great Pacific Garbage patch is estimated to be anywhere between the size of Texas and twice the size of the United States.
The scientific community is hard at work to solve this problem. Japanese researchers have recently discovered bacteria that digest plastic, but it is still far from being usable on a large scale. So initiatives like “Raw for the Oceans” may very well make a real difference in the meantime. In fact, Adidas is also looking into a product line using recycled plastic and created a prototype running shoe last year.
Could clothes change the world if other brands joined in?