A good PR campaign can be a great way to drum up interest in your business but it doesn’t have to cost you as much as you might think
If you’re a start company it’s mostly likely you’ve thought about PR but quickly dismissed the idea once you found out how much publicists charge. However, PR is vital to your business because it can quickly establish you as an expert in your field. Getting your business in the media gives it instant credibility and massive exposure. So if you’re on a budget, here are 4 ‘do it yourself’ tips to help you become your own publicist.
One of the best ways to expand your PR repertoire is something you are most likely already doing – social media. The major goal of PR is to communicate with your target audience and there is no easier or faster way to do that than via social media. Whatever you do, don’t forget about LinkedIn, it’s fast becoming the go-to social media application for professionals and is a great way to build business contacts.
Events and sponsorships
No doubt from the moment you started your business you have been bombarded by requests that usually have an attached price tag. The truth is that the majority of these opportunities won’t fit with your business but with a little investigating and asking the right questions, you can find sponsorships that will lend PR credibility.
These days the term “celebrity” is used very loosely – it basically means anyone who holds public interest due to a prominent profile. Ask yourself; is there a “celebrity” that may help your brand through an endorsement? If so, why not use the power of PR to develop a relationship with that person and introduce him or her to your brand and/or product?
Get in touch with local media
While the end goal may be to go global, it’s best to start locally to do your own PR. Introduce yourself to journalists, bloggers, radio DJ’s – anyone who can help spread the word about your business.